Evaluation

End of Module Student Evaluation

BA (Hons) Illustration

Module Code: OUIL505 Illustration 2: Applied Illustration

Name: Wilf Dessent

Student ID: 252989

Please identify where the evidence for each of the learning outcomes is within your submission and how well you feel you have met the learning outcomes. Please also grade yourself in relation to the learning outcomes using terms: poor, satisfactory, good, very good, excellent (Note- This is so that the team have an understanding of how well you feel you have done. It is not an indication of the actual grade you may receive.)

Learning Outcome	Evidenced where? Blog, Visual Journal, Roughs, Final Illustrations, Stings, storyboards, development sheets etc.  (No more than 75 words)	Your grade Using words: > poor, satisfactory, good, very good, excellent
5A7:  Demonstrate an informed understanding of issues relating to media, communication, audience and context through the delivery of solutions to brief led problems or clearly identified creative concerns. (Knowledge & Understanding -  Critical Awareness)	This can be evidence in the reflection and evaluation of medias throughout my blog. Also where I have researched how I can use my character designs themselves as a tool for communication.
5A8: Understand the potential and limitations of technologies and processes used in the production of illustration for 2d, 3d and/or 4d distribution. (Knowledge & Understanding -  Research)	This can be evidence in the development/refinement of my designs as I applied them to labels suitable for my products. It can be found through reflecting on my work and discussing how lino print media translates onto products/3D objects. It can be evidence where I have affected the imagery differently to make it suitable for the different product shapes, eg. Cropping the designs for the skateboard decks.
5B5: Analyse and critically evaluate the impact of social, cultural, technological and/or ethical concerns on the development of solutions to problems relevant to individual creative concerns. Cognitive Skills - Problem Analysis, Problem Solving)	This can be evidenced within my research – looking into animal worship and other forms of sacred animals from different cultures and people’s relationship with animals. It can be evidenced in my first proposal where I looked into how cruelty free, ethical products could be potentially be an appropriate route to take my project. It can be evidenced in my research into product designs - how they use appropriate imagery to speak about their theme/content/context.
5C6: Explore and apply a range of appropriate practical and conceptual approaches to self-determined ideas, concepts, solutions/proposals in response to own identified intentions and relevant practices. (Practical Skills - Practical and Conceptual Development)	This can be evidence in the way that I applied my concept/theme suitably to create a range of beers. How I kept the designs as a consistent set and tried to tie them together professionally like real life products and branding would be. This can be evidenced in my approach to the lino prints, and applying the self-determined idea of making animals hybrids to my character designs.
5C7: Produce technically competent and conceptually appropriate outcomes to identified problems through the selection and application of visual skills. (Practical Skills - Visual Quality and Technical Competence)	This can be evidenced where I experiment how the lino prints can develop into the final labels. Reflecting and refining on how the linos work as labels. It can be evidence through my extensive roughing and repetition of my character designs to make the images work – and also work as a consistent set. It can be evidence in my use of mock up product designs, demonstrated the illustrations in their appropriate context.
5D5: Demonstrate the ability to plan and carry out a period of increasingly self-directed study through the appropriate use of workshop areas, studio activities and project management skills. (Key Transferable Skills - Presentation and Evaluation)	This can be evidenced in the structure of my project where I have complete the tasks in different stages, and aimed towards different outcomes throughout the brief.

Summative Evaluation (See Evaluation Guidance on next page for more information)

You are required to write a 750 word Summative Evaluation of this module.

Please type up your Summative Evaluation in the box below. Make a PDF of the document, print out a copy to submit with your portfolio of work. Also please cut and paste the text from this box into the final page(s) of your OUIL505 Project Report.

Before this modular I had no idea how to approach illustrations that where to be applied to products, I have learnt a lot of beneficial skills and techniques across this brief. I have learnt how to research into a theme for visual content and then develop the ideas and apply it to the branding and packing for a series of products. I learnt valuable Photoshop skills – editing imagery and applying them to mock up templates to demonstrate how the products would look, this is a useful skill that I will continue to use un future projects – as a way of demonstrating potential outcomes. From researching into product and packaging that uses illustration – and applying similar ideas to my own designs, I learnt valuable skills and process of how to make my designs suitable for the products – composition, colour variations, making them into labels, adding information type to the products. I learnt some more practical lino skills and gained more confidence in the print room, I enjoyed working lino with different character deigns and some different shapes/figures, I feel like in general the outcomes for this project have been slightly different to what I usually produce. I have learnt some valuable skills in developing and refining character designs, I really enjoyed figuring out the animal hybrids and how to combine them, I tested my technical sketching and thinking skills. Although I have learnt valuable skills within the project – I’m not that happy with finished aesthetic itself in the final products. Looking back at the outcomes now I’m not sure that lino printing was the most effective media to use for creating product illustrations especially for beer packaging. I found that they were difficult to manipulate and twist around new shapes like the labels – I felt I was limited to what I could achieve visually when applying the print to 3D objects. I wanted to work with lino because it was a media that I was enjoying developing at the time. Before creating the linos I imagined that they could be combined with some other imagery – but through development I realized that I was much more limited to what could be done with them – it looked more effective to have them on simpler graphic logos/labels with no details. Seeing the finished beer products, I don’t think that lino printing was essential to the visual qualities, the same sort of effects could have been achieved through other (easier to work with) medias - If I was to do this project again I would take a totally different approach to the image making. I would try and make more refined designs in relation to the actual products themselves – and look at how I can develop the deigns appropriately to the application of products. I would have like to have a more hand illustrated feel to my products, and looked further into the extent my product labels and packaging could be personalized with my designs. Rather than the minimal and graphic printed approach – take a more personalized hand drawn detailed approach, like some of the products I researched. I would have really liked to see how some of my hand drawn qualities can work being applied to 3D objects. Across this brief I don’t feel like I had a solid route of research, I think this effected by project quite a lot. I was unsure on the direction that it was going a lot of the time and I was developing character designs without really knowing properly what was going to be done with them. For a better outcome I should have fixated on specific research points at early stages, I feel like I have been indecisive with my research and done a lot of un necessary research that didn’t really benefit the project – there are some lessons to be learnt in finding the appropriate research, and also finding research that I find valuable to my work. I think I got too caught up in trying to force communication into my characters at early stages, I think it could have been beneficial to produce some more rough idea sketches in response to some of the themes, more researching through rough ideas at early stages – I think I jumped straight into the character designs, I was looking for too many facts and research before just starting experimenting. I think more consistent blogging would be a good way to help me understand my research more and give myself a more focused route – I could reflect more on what has been useful for the development. My designs drifted away from some of its initial research intentions – I stopped focusing on how to portray the characteristic and powers of the animals through the designs, and they became focused mainly on the hybrid idea, I think more reflection throughout early development stages could be beneficial. I think more general research into the beer industry could have been beneficial to my project – look further into with examples of all the ways illustration is used in the beer industry.