End of Module Student Evaluation

BA (Hons) Illustration

Module Code: OUIL504 Illustration 1: Production & Presentation

Name: Wilf Dessent

Student ID: wd252989

Please identify where the evidence for each of the learning outcomes is within your submission and how well you feel you have met the learning outcomes. Please also grade yourself in relation to the learning outcomes using terms:

> poor, satisfactory, good, very good, excellent (Note- This is so that the team have an understanding of how well you feel you have done. It is not an indication of the actual grade you may receive.)

Learning Outcome	Evidenced where? Blog, Visual Journal, Roughs, Final Illustrations, Stings, storyboards, development sheets etc.  (No more than 75 words)	Your grade Using words: > poor, satisfactory, good, very good, excellent
5A5:  Demonstrate an informed understanding of issues relating to image, media, format and context through the delivery of solutions to identified visual problems. (Knowledge & Understanding -  Critical Awareness)	This is evidence through development of sketches and roughs, and thinking about how they convey a message/idea. It is evidence in my practical print experiments where I have thought about how the process and visual qualities can be used to communicate my themes. Its can also be found within my approach to character design and the way I developed/refined them appropriately to the concepts.	Very good
5A6: Understand the potential and limitations of a range of processes, technologies and techniques involved in the development and production of work for print and screen based delivery. (Knowledge & Understanding -  Research)	This evidence in my blog, where I have reflected on my ideas and researched how they can be improved/made suitable for prints. Also in research from other print artist and how they applied there skills. It can be evidenced in my final animation, re-appropriating a still picture into moving imaging. It can be evidence within the mono and lino print processes, where I have tested how my own drawing skills can be applied. And evidenced in the designing of the editorials, and thinking about designs based around a required size/format.	Very good
5B4: Analyse and critically evaluate primary/secondary source material to inform the development and contextualisation of ideas, concepts and products through individual responses to set briefs. (Cognitive Skills - Problem Analysis, Problem Solving)	This can be evidence in elements taken from my author. In early stages of the project I used photographs to create a caricature, which I continued to develop throughout the project. I researched about his life/beliefs/experiences and communicated them through visual metaphors and imagery. I used references and ideas from his book to help communicate his characteristics. I used reference imagery from the internet to help construct my drawings when needed (peyotes in the editorials).	Very good
5C4: Select, manipulate and apply appropriate media, processes and technologies in the development, production and presentation of ideas, concepts and products. (Practical Skills -  Practical and Conceptual Development)	This can be evidence in my sketch developments for the prints, singling out and simplifying images to make them appropriate for printed images. It can be evidenced where I have identified ways of working/drawing that are appropriate for the processes and outcomes. Also how I have applied my own drawing skills/character designs in ways to make it appropriate to the themes and concepts. And evidenced within my exploration of print medias.	Very good
5C5: Identify, evaluate and apply practical/technical processes, materials and media in order to produce technically competent and conceptually appropriate outcomes. (Practical Skills - Visual Quality and Technical Competence)	This can be evidenced in my final print outcomes where I used refined technical and conceptual skills to craft the designs appropriately. It can be evidence in the production of the final animation how I used technical skills. And can be evidence in the crafting of my finalized imagery and in the refinement/repetition of roughs in the earlier design stages.	Excellent
5D4: Demonstrate the ability to communicate the development and resolution of ideas through appropriate visual and written presentation of work. (Key Transferable Skills - Presentation and Evaluation)	This is evidence throughout my blog in my written annotations, evaluations and presentation of my designs and ideas. Also in the presentation of my final designs. And also evidenced within responses to feedback.	Good

Summative Evaluation (See Evaluation Guidance on next page for more information)

You are required to write a 750 word Summative Evaluation of this module.

Please type up your Summative Evaluation in the box below. Make a PDF of the document, print out a copy to submit with your portfolio of work and post the PDF as your final post on your OUIL504 blog.

This project has gone really well for me, it has definitely changed the way I think about my personal work, and approaches to briefs. In the first brief I was pleased with how I tackled the concepts and ideas, but not so much with the finished aesthetic, even though I had put time into the drawings. Working with print has shown me ways I can transfer my ideas into better quality products. It has made me want to spend less time refining and repeating ideas in a sketchbook, and take ideas into print at earlier stages and experiment within the print processes. After this brief I feel more confident in my work, and have discovered a lot about the ways I work and how to apply it (even onto T shirts). I have learnt a lot of new skills across this modular; the most beneficial to me has been the print processes. Lino printing has been the most influential to my personal practice. I found that my personal drawing skills and line qualities translate really well into a linocut, it will defiantly be something I continue to use. Working with mono print has made me take new approaches to idea generation, and has helped realize how experimental print processes can be. It’s opened my eyes to loads of new visual qualities and how my designs/ideas can be enhanced by the processes, and made more professional. I have also touched on new screen-printing techniques (screen printing lino, colour smudge) that I want to explore further in other briefs. All the process as a whole has given me totally different visual qualities I will aim towards in the future, and stopped me from working towards pen-based designs only. I learnt a lot about how messages and concepts could be portrayed through different character designs and print processes. The animation went well to say I had no experience with after effects, it was beneficial to see how my designs can work as moving pictures and making sound effects relate too the imagery and concept. I really enjoyed mono printing the shapes combined with outlines, I liked how quick and immediate the process was and how I could manipulate it around the way I draw. I really enjoyed working in the print rooms and producing ideas out of the sketchbook, I liked making products through a more physical and practical process. Making the large-scale lino was really satisfying, I enjoyed using the lino press to make clean bold prints with a high quality finish. It was good to see how much crafting is needed in the technical process as well as in the roughing and development. This brief has made me push my designs into more sellable finished products, rather than then over working the early development stages. I really enjoyed working with the theme of psychedelics and alternative perceptions, engaging more with topics and being interested in what I was trying to communicate definitely benefited the whole project. Above all else I’ve really liked seeing how I can apply my personal character style to a proper concept, it has been beneficial for my personal practice/progression and equally my conceptual thinking. I could have blogged more consistently, and picked out more key moments and discoveries in the print room with more progress photos, this would have given me a better reflection on my work. I produced a large quantity of mono prints and focused on the variations and physical process rather than finished aesthetic, I think now I could have tried a bigger more refined/crafted mono print as well. I also wish I had done an experiment concertina book for all the mono prints to see how they would work as a publication. The 2 layer lino printing gave a good aesthetic but was a very time consuming process especially when making multiple colour variations, screen printing the lino would be more efficient, and easer to make colour variations. I wish I had given myself more time for the animation, I am pleased with what I produced in the space of time but more storyboarding could have been used to give it narrative. And I would have liked to see what I could have done with involving new printed pictures that where designed to be animated. I will apply what I have learnt by continuing to use print as a way of producing finalized work, and even experimentation. Focusing on the lino print aesthetic primarily but still using screen print and mono where appropriate. I will be more open-minded with my approach to subjects and concept and think about how I can apply my personal skills to them and interest myself in the subject. I will continue to work with character design as a way of communicating. I will also continue to push how my designs can be used for products (like the T shirts, packaged prints) and put a good amount of time into the production of my final work. I aim to spend less time in sketchbooks in the future, this project showed me how much can be discovered through print process and how un expected the results can be. So I wont hesitate to take ideas into print at early stage.