Statement of Intent

Rationale:

I have chosen to work with a fairly wide range of different briefs for extended practice. The briefs will help me to figure out how my skills / designs can fit within different parts of the industry. I will be working on a really large scale to complete some mural briefs and other large scale commissions, also working on much smaller flyers designs as well as other printed and digital outcomes, and also smaller scale paintings. And experimenting with applying my illustrations to sellable products. The briefs will help me work towards a diverse portfolio of work that will help me realise best how my work can fit within different subjects each totally different selling points.

Themes / Subjects:

- Character design, tribal, pattern, vibrant colours

- Street art / urban art

- Nights out / Events, dancing, party, speakers etc.

- Outdoor landscape, trees, hills etc.

- Sustainability

- Barbers shop

- Cactus

- Clothing designs

Products / Methods of Distribution:

- Flyers
- Posters
- Prints
- Large scale paintings / murals
- Painting on vehicles
- Clothing , Hoodies and T shirts
- Digital work
- Distribution online, on social media and my website
- Distribution / Promotion via exhibition and event work

Practical Skills / Media / Format:

- Screen printing
- Lino Printing
- Pens, Drawing / Sketching
- Spray Painting / other large scale media
- Digital, Photoshop and Illustrator
- Research / Image referances

Brief 1 - Add.Life & Explore
Rationale: Produce a screen printed illustrations themed around walking / the outdoors, that will be used as part of big project / event. The artwork must communicate ideas of the outdoors and involve some of the specific activities that the organisation works with like walking, climbing, cycling and canoeing. Produce designs appropriate for a flyer, large scale banner and website design. Also some smaller illustrations to support the information. The final print will also be developed into a moving image on after effects to be used as extra promotion on the website.

Brief 2 - Event Flyer Illustrations
Rationale: Produce a range of different event flyers for some different nights in leeds. Try to communicate any appropriate themes of the events within the illustrations, also make sure the designs involve all of the information about the events. I will be working in collaboration with a graphic designer to complete the typography on some of the flyers.

Brief 3 - VW camper van
Rationale: Paint the entire exterior of Andy's VW camper van, exploring how my character creations can fill the space and work with the shapes of the van. The main aim being to effectively cover his entire van with my designs. Allowing me to use illustration designs within my own interests, The key thing in this brief being a text of my practical process skills (large scale painting on a 3D surface).

Brief 4 - Refuel Coffee Box
Rationale: A new coffee box opened up in leeds and they wanted artwork to cover the entire outside of the box. The colour scheme needed to be purple - other than that I was free too experiment with designs within my own illustration interests.

Brief 5: Neon Cactus
Rationale: Neon Cactus bar commissioned me to produce a cactus mural inside their bar. It needed to fill one of there downstairs walls. I chose to work with neon colours and to try and apply cactus features and characteristics to my own personal character designs.

Brief 6: Faulds Barbers
Rationale: I new barbers shop was opening and needed a new logo / brand identity creating. Colour scheme is grey, black, white and turquoise. He wanted the design to mimic a traditional barbers shop logo and involve symmetry and a classy typeface. As well as still having my own personal twist to the aesthetic.

Brief 7: Hoodies and T Shirts
Rationale: Print a series of hoodies and T shirts that are exploring how I can apply my own visual identity to them. How can I create designs and use my skills to effectively create a run of clothing. And how well do they sell as products? Could this become a good route for personal branding / merchandise.

Brief 8: Experimental Paintings
Rationale: Explore and experiment within a series of medium sized paintings. How can I apply the aesthetics apparent within my large scale work to paintings of a much smaller scale. I want to discover how I can translate between different sizes of paintings, and if there is any specific tools and media that will help me in doing so.

Brief 9: Selling Sustainability
Rationale: 'Creative Concern' commissioned me to come and produce some live illustrations as part of a project communicating sustainability. There where 4 large scale A0 boards that needed covering in live illustrations at a conference in London. There where 8 specific points that needed illustrating / explaining within the drawings across all of the boards.